Application areas and categories
Our specialists draw on market intelligence, local consumer insights and their experience working with a wide variety of active and functional ingredient to help your product succeed in the Indian and Asian markets.
Over the last 30 years, we have developed an unrivalled understanding of NRT and an individual’s cessation journey, both physiological and psychological. Pleasure can contribute to treatment adherence and is therefore very important for successfully overcoming addiction. We have also experienced how cultural and individual preferences play an important role.
Our research and development draws on the research of The Nicotine Science Center, focusing on controlling the uptake and dose of nicotine products and minimising irritation. We can also help you customise your product to meet local preferences for different flavours and levels of sweetness. We undertake consumer research and market intelligence in the Indian market, and we have our own brand, Stop-Nic, in the market allowing us to learn more about consumers.
Taking supplements through chewing gum has proven to be a good alternative to most traditional oral dosage formats. In tests, more than 75% of consumers report that they like the format and the appearance of compressed gum compared to the most common formats in the market, such as tablets and liquids.
We can help you create vitamins and dietary supplements with a wide variety of formulations and ingredients. Compressed gum’s cold and dry manufacturing process limits the degradation of sensitive ingredients, such as vitamins and probiotics. The bi-layered gum also allows for the separation and release of different functional ingredients in a controlled way to obtain the required release profile and a pleasurable experience.
Sugar-free chewing gum is known to benefit oral hygiene, promoting fresh breath, reducing plaque and strengthening and whitening teeth.
New to the Indian market, our compressed chewing gum provides a fast onset of action and great flavour – all in a convenient and portable format that can be used without water. The caffeine level of our formulation is equivalent to a cup of coffee.
Our products are formulated with calcium carbonate to effectively neutralise oesophagal acidity and relieve heartburn symptoms. The compressed gum doesn’t require water, which makes it highly convenient for consumers on-the-go or out for dinner. We also draw on our confectionery experience to provide a pleasant mouthfeel and fresh flavour. All of this makes our compressed gum a premium product, which consumers are willing to pay a higher price point for.
In general, people don’t like to drink a lot of water before bed or get up to brush their teeth again. This makes many conventional pills or gummy tablets inconvenient. In contrast, our compressed gum is taken without water and benefits oral hygiene.
Commonly used in sleep aids, we are seeing increasing demand for melatonin products in the Indian and Asian markets, where melatonin is now available as a food category.
Currently, the most common method of taking curcumin is in capsules, which can be hard to swallow with an unpleasant flavour. Our compressed gum can be formulated with a wide range of natural ingredients and extracts designed to boost a healthy immune system. Its unique mouthfeel and wide range of flavours create a whole new experience that is pleasant and convenient for consumers.